10:15 – 10:30 amIntroductions and Agenda Review: Hamilton Davison, ACMA President & Executive Director
10:30 – 11:45 amPressing Issues in Postal Policy … a Regulator’s view Mark Acton, Commissioner, US Postal Regulatory Commission
Hear directly from a policy-maker about the issues coming down the pike that impact all mailers. Engage in discussion with a thoughtful leader in national postal official who along with his colleagues controls catalogers’ future.
11:45 – NoonBreak
Noon – 1:30 pmLuncheon Session: Exclusive catalog industry survey results presented by Multichannel Merchant
Attendees will get exclusive results of recent research conducted by Multichannel Merchant magazine on executive attitudes and expectations for the catalog/multichannel business and an outlook for the future.
1:30 – 2:30 pmCataloger work in National Postal Policy, Hamilton Davison, President & Executive Director, ACMA
An update on ACMA’s work to improve the mailing environment for catalogs, particularly what has been happening over the past year on pricing, incentives and regulations. What are the catalog issues? Who makes decisions that directly affect us? Who are the influencers? In preparation for a reception with postal officials, catalog executives will discuss the issues and solutions.
2:30 – 3:15 pmPostal issues now and going forward: Is the USPS business model truly broken? Gene Del Polito, President, the Association for Postal Commerce (PostCom)
Given the diverse interests espousing selfish positions and no shortage of pundits or issues, separating the forest from the trees in postal affairs is not always easy. What are the key issues? What are the solutions? What should catalog mailers do to address these? What must every mailer know? A veteran postal observer shares his view of what can be a confounding and complex topic.
3:15 - 3:30 pmBreak
3:30 – 4:30 pmOpportunities for cost reduction of catalog processing
Pat Donahoe, DeputyPostmaster General, US Postal Service
The USPS’s Chief Operating Officer discusses initiatives to lower the high cost of handling flats mail, including ideas to dramatically change the current status quo. Mr. Donahoe will outline action steps catalogers can take to influence postal costs, some of which the USPS is developing with ACMA.
4:30 – 5:30 pmAfternoon break
5:30 – 7:30 pmACMA-hosted VIP Cocktail Reception for all Catalog Forum attendees and select invited guests from the USPS, PRC and other mailing industry executives
Catalogers host a “who’s who” in national postal policy of invited guests for cocktails and heavy hors d'oeuvres, giving us an opportunity to build relationships with those in Washington that control our future in the mail.
Wed. April 14
9:00 – 10:00 amContinental breakfast at the National Postal Forum Your opportunity to browse the many mail industry booths and displays at the largest postal trade show in the country while enjoying a continental breakfast and beverage.
10:00 – 10:15 amChairman's Remarks Stan Krangel, ACMA Chair, President of the Catalog & Internet Business for Blyth Inc. and President of Bocajava Coffee
10:15 – 11:00 amDoes catalog prospecting still work? Catalogers Mike Tate from National Wholesale and Susan Isley of Stony Creek Brands lead an interactive discussion on how they handle catalog prospecting in 2010.
11:00 – NoonEffective Co-mailing Today: Panelists include Martin McClanan, Orchard Brands; Phyliss Mosca, Ulla Popken; Don Landis, Arandell; Chris Brown, R.R. Donnelley; Moderator: Paul Miller, Vice President & Deputy Director, ACMA
Leaders from both the catalog and printing industries, both large and small, discuss the best practices in co-mailing today and strategies they use to keep postal rates affordable. Consideration of how pending changes to postal operations are likely to affect co-mailing will also be covered.
Noon-1:00 pmNetworking Luncheon
1:00 – 2:00 pmHow YOU can get in key Washington lawmakers’ faces Anita Pursley, vice president of postal affairs at Worldcolor Logistics & industry co-chair for MTAC, and Hamilton Davison, ACMA
Building a relationship in Washington must be done in advance of need. In this session, you will hear how easy it really is. A "paint-by-numbers" guide to establishing your relationships will be provided and discussed.
2:00 – 2:15 pmShort Break (move to Postal Forum Session room)
2:15 – 3:15 pmPostal Forum Session: USPS catalog industry team report to catalogers, Thomas Foti, Manager, Marketing Mail, US Postal Service, and David Mastervich, Manager, Periodicals, Catalogs & Saturation Mail, US Postal Service
Over the past year, the USPS catalog marketing team has been working with ACMA and others to find ways to help grow the catalog industry. Foti and Mastervich will summarize their catalog-focused initiatives to date and provide updates on others they are currently developing.
3:30 – 4:30Postal Forum Session: Cataloger executive summary session of USPS programs,Rosa Fulton, Executive Director, FSS, US Postal Service, and David Mastervich, Manager, Periodicals, Catalogs & Saturation Mail, US Postal Service
In this special session, USPS catalog industry senior executives will give an overview and summary of the progress and changes that most affect their business model. Executive summaries from Flats, IMb and Standard Mail marketing track sessions will be presented.
4:30 – 4:40 pmShort Break (move back to ACMA meeting room)
4:40 – 5:15 pmACMA Annual Business Meeting
Join the ACMA Board for an Annual Business Meeting to include election of officers and directors, management and financial reports, plus other business as brought forward by the Membership. While non-members are strongly encouraged to attend, voting is restricted to ACMA members only.
5:15 – 6:00 pmFree time
6:00 – 10:00 pm Special ACMA 'Music City Experience': An Evening of Dinner & Music Board buses at the door of the Opryland Hotel for a special Nashville insider event.
Join ACMA for a special evening of fun and fellowship at a real Nashville haunt typically only found by locals. Dinner and entertainment provided. Suggested dress is blue jeans or any informal attire.
Thursday, April 15
8:00 – 9:00 amContinental breakfast
9:00 – 9:30 amCare of catalogs now and forever: how to grow ACMA?
Discussion on the importance of uniting every company with catalog interests to achieve our immediate and long-term goals in Washington. Your role in effective recruiting, support available and tools you can use in spreading the word are also covered. Why do you care if others carry the load? Because, it really isn’t someone else’s problem!
9:45 – 11:15 amWhy “Do Not Mail” issues must be addressed – best practices in handing consumer mail preference requests Panelists include John Seebeck, Direct Marketing Business Director, Crate & Barrel and ACMA DNM task force chair; Chuck Teller, Executive Director, Catalog Choice; Jerry Cerasale, Senior Vice President, Government Affairs, the Direct Marketing Association; Paul Miller, ACMA
This session will explore the very latest in Do Not Mail developments, what a variety of parties are doing on the issue, how catalogers can handle customer mail preference requests, and why DNM issues must continue to be carefully managed.
11:15-12:15 pmAchieving affordable and predictable catalog postal rates: David Mastervich, Manager, Periodicals, Catalogs & Saturation Mail, US Postal Service, Lynn Nobel, Manager of Catalogs, US Postal Service
discussion to explore USPS and ACMA work to retain and grow catalog mail volumes in a competitive marketplace. Catalogers will provide input into the rate-making process and discuss economics governing catalog circulation and marketing allocations with these key USPS executives.
12:15 – 12:45 pmWorking, Informal buffet lunch
12:45 – 1:30 pmCommunicating our story “Why Print is Green”
Recent work done by The Print Council compares paper-based communications to electronic means. The results are surprising and yield a wealth of marketing messages for catalogers that we may chose to use. In this session we will explore the information, its source and possible use by catalogers to provide some balance to the growing popular notion that “going green” means going without paper.
1:45 – 2:30 pmOpen ACMA Board of Directors meeting:
National Catalog Forum attendees are encouraged to sit in on an open board meeting of the catalog trade association.